Should social media influencers hold the same accountability as journalists?

Should social media influencers hold the same accountability as journalists?

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Social media influencers have become powerful voices in shaping public opinion, consumer behavior, and even political discourse. With millions of followers, their posts can spread information faster and farther than many traditional news outlets. Unlike journalists, however, influencers are not typically bound by formal ethical codes, editorial oversight, or professional training in fact-checking and source verification. This raises an important debate: should they be held to the same standards of accuracy, transparency, and accountability as journalists? Some argue that when influencers share news, personal advice, or social commentary, their impact is comparable to that of reporters, and misinformation can cause real harm. Critics counter that influencers are private individuals or entertainers, not trained media professionals, and imposing journalistic standards could limit free expression. As digital platforms continue to blur the line between news, advertising, and personal content, society must consider whether influence alone creates a responsibility equal to that of the press.

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