Sharenting constructs family and parenthood and it's unethical where it publicly shares intimate moments and everyday caregiving that exposes children to digital risks.

Sharenting has become a practice among parents that often overlooks the need for privacy and intimacy, especially for young children already exposed to digital footprints.

While this practice is often viewed as sentimental for parents as they post milestones of their children, it becomes risky for children when they do not have the agency of consent. Such content often foster relatability and connection with audiences by displaying vulnerability (e.g children crying, parent's discipline), comfort, and assurance between parent and child in the videos.

Sharenting enacts family life before a wider audience. This transforms caregiving, parental responsibilities, and emotional interaction into shared moments in digital spaces like Tiktok. However, it becomes risky when it's being used for profit, and when the child has no agency on its digital identity.

When parents are not aware of the risks, posting children's content on social media is not just merely about sentimentality or family life, but rather the risks in digital spaces.